February 14th, 2012 at 1:31PM

GRAMMY Awards + Social Media

13 million social media comments. 1 million more than the Super Bowl. Best viewership since 1984 and second largest audience EVER.

Very impressive social campaign by the GRAMMY Awards this year and a great example of how social media can translate to results offline. It should be interesting to see if the Academy Awards follow suit, and if not, how much of all this year to year growth is actually organic.

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