February 2012
4 posts
GRAMMY Awards + Social Media
13 million social media comments. 1 million more than the Super Bowl. Best viewership since 1984 and second largest audience EVER.
Very impressive social campaign by the GRAMMY Awards this year and a great example of how social media can translate to results offline. It should be interesting to see if the Academy Awards follow suit, and if not, how much of all this year to year growth is actually...
Tweets to Celebrities
One of the things that makes me feel really sad, right up there with seeing tourists trying to enjoy themselves on Hollywood Blvd., is reading the tweets people write to celebrities. Especially celebrities who clearly don’t maintain their own Twitter accounts.
I may start posting some highlights here… because if I have to be sad, you do too.
